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Non-profit leaders will say the good work their teams do is a best-kept secret in York County. Cross-posting is a path to tell those stories. This is the signature picture on a Facebook group that welcomes cross-posting - the YDR's 26,500-member Fixing York.

Facebook cross-posting: Telling about your non-profit’s many accomplishments

A York County man is cracking the code about how to get out word about free tax preparation services his organization offers.

The volunteer is 82-year-old Dick Hershey.

And his represents AARP, the group focusing on issues facing people over 50.

And the medium he is using to promote the tax prep services is Facebook.

And the method is cross-posting on Facebook.

You can read how he does it: How to tell the world about the good things your organization does.

Cross-posting, when done correctly, is a best practice in sending a post to more than one group.

This practice, encouraged by Facebook and welcomed by moderators of many York County Facebook groups, targets posts or stories from non-profit clubs and organizations to relevant Facebook groups and pages.

Indeed, Facebook has a function that allows easy cross-posting. It also is best to put a thoughtful message in the status area before posting.

The cover image for the Retro York Facebook group, a regional history group with 16.500 members.

What do moderators mean by relevant? You wouldn’t want to post a local event that is happening mainly for Wrightsville residents to a Hanover group. However, if the Wrightsville event is regional in scope – the annual Bridge Bust, for example, a post on that event is a candidate for cross-posting in Hanover.

With the help of Dick Hershey and others, I am putting forth this list of groups and pages that accept relevant or appropriate posts, and welcome additions to this list: jimmcclure21@outlook.com.

If you want to study a well-managed group to understand a healthy community conversation that any non-profit would want to join, check out Mike Thomas’ 44,000-member Southern York County PA group.

Extending your story’s reaching/Community friendly groups and pages

YDR sites

Post relevant subject matter in these FB pages or groups

Community sites

Post your stories in relevant community FB groups. Some of the most effective:

Community nostalgia and history sites

*Please note this difference between a Facebook group and a page. When you share to a group, your post will immediately appear on the page, unless the moderator has set things up so it must be approved first. When you share to a page, your post will go into the community section of the page and not on the main page. 


Dick Hershey cross-posted this notice about AARP’s free tax help services. Those 50 and above seeking help should call 717-771-9042.