York Town Square

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Wheels of York Archives

York, Pa., and York County, Pa., continue in their search for an identity. It appears the ‘Creativity Unleashed’ brand, put into play about 5 years ago, works for recruiting designers but is not concrete or broad enough to help explain a county. And the ‘Factory Tour Capital of the World’ slogan used by tourism folks never was strong and only four of 13 tour sites today are factories. Harley-Davidson, seen here, is one of them. So why not go with what people commonly say about York: It’s near everything. This thinking caused the York Daily Record to suggest ‘The Middle of Everything’ or something like that.

Advertisers have long done what it takes to reach prospective buyers, with messages small – and large. So when trains stopped or passed through Glen Rock in the late 1930s, they received the message from these two advertisers – Seigman’s & Wherleys and Wrigley gum.

The question has come up before. How can a welcoming city tell westbound motorists on the old Lincoln Highway to ‘Do Not Enter.’ And it’s a good question. And it was raised by someone, York Sunday News columnist Gordon Freireich, who is a leader in an organization, York Rotary, who is doing something about York’s greetings to motorists. Rotary’s ‘Welcome to York’ monument greets motorists moving into York from the south.