York Town Square

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Some folks travel on Route 462 and Route 30 in York County, Pa., without a thought that they are moving on important ground in the history of the nation’s highway system. That road – still the most heavily used east/west route in York County – was the best Atlantic/Pacific route a century ago.

York, Pa., and York County, Pa., continue in their search for an identity. It appears the ‘Creativity Unleashed’ brand, put into play about 5 years ago, works for recruiting designers but is not concrete or broad enough to help explain a county. And the ‘Factory Tour Capital of the World’ slogan used by tourism folks never was strong and only four of 13 tour sites today are factories. Harley-Davidson, seen here, is one of them. So why not go with what people commonly say about York: It’s near everything. This thinking caused the York Daily Record to suggest ‘The Middle of Everything’ or something like that.