{"id":3105,"date":"2012-03-18T20:02:20","date_gmt":"2012-03-19T00:02:20","guid":{"rendered":"http:\/\/www.yorkblog.com\/ydrinsider\/?p=3105"},"modified":"2012-03-18T20:02:20","modified_gmt":"2012-03-19T00:02:20","slug":"smart-magazine-connects-with-readers-on-st-patricks-day","status":"publish","type":"post","link":"https:\/\/yorkblog.com\/ydrinsider\/smart-magazine-connects-with-readers-on-st-patricks-day\/","title":{"rendered":"Smart magazine connects with readers on St. Patrick’s Day"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Part of community engagement is participating in area events. On Saturday, our Smart magazine<\/a> team marched in the St. Patrick’s Day parade in York. We had a ton of fun and won in the media division. YAY!<\/p>\n

So, here’s an inside look at some of what we did:<\/p>\n

1. We told people via Twitter, Facebook, Google+ and numerous other social networking platforms that we would be marching in the parade and to look for us. We used hashtags #StPatsDay and #YSPDP (York St. Patrick’s Day Parade)<\/p>\n

2. We wore matching T-shirts (thanks to marketing for ordering these) and everyone decked out in green. We had green hair, green nails, green beads, green glasses and, well, a lot of other green things. <\/p>\n

We also decorated a circulation van, which led our group behind the Smart banner. A volunteer sat in the back of the van and handed us supplies as we ran out. <\/p>\n

<\/p>\n

3. We gave out Smart magazines in festive St. Patrick’s Day cups (targeting women along the parade route) and Frisbees to the kids. Again, marketing ordered the cups and Frisbees.<\/p>\n

There were also special stickers on the magazines that contained numbers with instructions for people to go to the Smart website to see if they won a Smart prize pack. (Hopefully this generated more traffic because we gave out a ton of magazines)
\n
\n4. We tweeted before and after the parade, did Facebook posts, etc.<\/p>\n

5. I also did a blog post<\/a> on Smart magazine with some of the parade photos, another post<\/a> on my own social media blog connecting to the Pinterest board<\/a> that I created of Smart magazine marching in the parade.<\/p>\n

It was not only a great way of connecting with our readers but also a great way of showcasing Smart and building brand recognition. People also get to meet us in real life and they quickly see that we’re real people, just like them. <\/p>\n

A huge thank you to everyone at the York Daily Record\/Sunday News and Smart magazine who volunteered to march. There were a lot of husbands and kids who got involved, too. I know I can’t wait until next year!<\/p>\n

And a big thank you to Mary Yeaple and all of the parade volunteers who work so hard all year long to make this event happen. I know it’s a ton of work, and I want them to know that we appreciate what they do. <\/p>\n

\"\"<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

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