Readership of hyperlocal or community news, by whatever name, grows at York Daily Record
Because @ydrcom hyperlocal clicks have gone up 235% year over year, I sent @YDRAskJoan all the high-fives http://t.co/C73TBb69g1 #dreamteam
— april lee trotter (@apriltrotter) September 12, 2014
Someone with great foresight at the York Daily Record decided in the 1980s that what is called hyperlocal news – community news about neighborhood happenings and personal achievements – should remain in the newspaper.
We’ve maintained – and even grown – those items about Lions Club, scholarship winners and school honor rolls in the York Daily Record/York Sunday News. With the introduction of our website, ydr.com, in 1996, we’ve progressively added such content – formerly also called “chicken dinner news” – in digital form.
Those efforts are paying off, the point of April Trotter’s Tweet, above.
You’ll find these items on YDR.com’s Community News section.
That decision made 30 years ago is still paying dividends.