YDR Insider

Part of the USA Today Network

Newspapers are sexy?


Yes, according to the Newspaper Association of America, which has begun a consumer marketing campaign that extols the virtues of newspapers.
An article in the New York Times reports that the campaign’s ads will show informed people are more alluring. “Smart is sexy” is the tagline.

My colleagues and I read  lots of newspapers, so we must be pretty alluring.

I told my husband that and he said, “So that’s your secret!”