The Chambersburg, Pa., Public Opinion’s Facebook site is a popular place that effectively brings together the Franklin County community. The site hosted a recent conversation on paywalls, or online subscriptions. Becky Bennett, editor of our sister news organization in Chambersburg, west of Adams County, has provided a guest post to
Our news organization’s campaign to wrap the personalities of two journalists around social media and community news initiatives formed the heart of our entry for Pennsylvania Newspaper Association’s Readership Initiative Award for 2011. The YDR/YSN has scored first or second places since the award was introduced six years ago. I
To help you get to know our newsroom staff a bit better, a series of question-and-answer posts with each journalist will run on Mondays. This morning, meet our online editor, Joan Concilio. You’ve likely seen her blog, Only in York County, where she discusses everything from York County-isms to the
I’m working on a Powerpoint presentation for an upcoming seminar at PNA in Harrisburg. I’ll be talking about the Buffy’s World campaign — why we did it and how we did it. I’ll also be sharing some of the ads our dynamo marketing team created. For your viewing pleasure (or
In a blog post this week, I wrote about my visit to the Shiloh Lions Club. On Twitter and Facebook, I shared this question from one of the members: “At #Lionsclub last night, someone asked why the club should have a Facebook site? Thoughts? Read about the visit: http://bit.ly/sLC4qg” Today,
The Girl Scouts, that’s who. And besides, I haven’t been a “newspaper” guy for more than a decade. More on that later. First, why did the Girl Scouts ask me to teach them about video? It started when Heather Marshal, the leader of Cadette Troop 21191, attended one of
The following list was developed to help a local Girl Scouts troop. You can read about that experience here. We think these tips could be helpful in many situations. Feel free to put these to use and to share with others. Let us know if you have any success stories